Ponatshego.com Raises Angel Investment from ANB to Rapid Scale

Company to expand offerings, acquire more customers

Botswana based Start-up E-Commerce venture Ponatshego.com has just closed its first round of outside funding, raising P250,000.00 from members of the Angel Network Botswana (ANB). The roudn was led by property tycoon Mompoloki Lerumo Mogobe and Arun & Arjun Iyer, founders of Insurtech company Alpha Direct. Follow investments from the LBC Investment group and Mythri Sambasivan-George, Managing Director of strategy, ESG and enterprise advisory firm, Vetri Consulting, closed out the investment round for the young startup. Tsoga Africa the local accelerator led by successful business leaders, Lerang Selolwane and Ebrahim Mohamed, participated in the round and are actively working with the startyp to build its model and activate exponetial customer acquisition.

Ponateshego.com was founder in August of 2020 by Motshidisi Ngaiti & William Whittle and has been rapidly acquring customers during the COVID-19 pandemic, as consumers shift purchases to digital channels. The company leveraes its access to social media influencers and unique products which are not available in the local market to attract customer. Within 10 months of launching, Ponatshego.com has acquired over 1000 active users in Botswana.

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